Last Updated On -08 Mar 2025
The demand is the quantity of goods or services that consumers are willing or able to purchase in a given period. Demand acts as a driving force in the market, influencing the price and production of goods. It is an important economic concept; a consumer's needs or wants decide the product's nature. It offers businesses an opportunity to stay innovative and young minds to get into entrepreneurship and create a revolution in the market.
Demand presents the market with challenges and chances, which, in return, provide consumers with unique products and services.
Consumer behaviour, market conditions, and the relationship with other goods and services determine the types of demand.
The main types of demand are:
The demand for a product or service depends on several factors. These factors decide the annual sale of a product and the company's financial performance. The factors can be the need or want of the consumer or an external factor influencing it.
The key factors affecting demand are:
“As the price of a good increase, the quantity demanded increases, assuming all the other factors remain constant, " as the law of demand states.
The demand curve is a graphical representation of the relationship between the price and quantity of the goods consumers demand. In simpler terms, if the cost of a product falls, the demand for the product increases.
The demand curve plays an important role in influencing the prices of a certain product and the product planning by the businesses.
The significance of the demand is as follows:
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The demand and supply have a direct relationship. When demand increases, supply increases naturally. This leads to an increase in the pricing of the products and a decrease in the stock for the customers.
“As the price of a good increase, the quantity demanded increases, assuming all the other factors remain constant, " as the law of demand states.
For example, if the price of a smartphone decreases, more people will buy it.
When consumers expect the pricing to increase in the future, the demand for the product will go up in the present time. Conversely, if the pricing is likely to drop in the future, there is a delay in the demand for the product.