Nishtha Singh

Senior SEO Executive

As a Senior SEO Executive at IIC Lakshya, I bring hands-on experience in technical SEO, content strategy, and digital marketing. My work focuses on building organic visibility through well-researched, purposeful content that connects audience needs with business goals. With a keen eye for detail and a passion for storytelling, I draw from a wide range of influences to craft content that is both search-optimised and genuinely engaging. I believe that thoughtful, consistent communication is at the heart of building a strong brand identity, one that authentically reflects an organisation’s mission and values.